Data Are Growing Up: The Big Data Tsunami

Visualization of all editing activity by user ...

Visualization of all editing activity by user “Pearle” on Wikipedia (Pearle is a robot). To find out more about this project, go to: (Photo credit: Wikipedia)

When our information systems started to grow and a few tables were not able to hold the (mostly numerical) information we started to build databases.

When databases became too small to contain all the information we were dealing with or the data were distributed in different (not so compatible) data stores we invented the data warehouse.

But to fit into these warehouses data had to be structured. Life though is different and today we are dealing with tons of poorly structured and unstructured data. So here is the latest trend: Big Data.

The industry successfully termed this as a new buzz word and — as always when a new buzz word hits the market — definitions of the term are different be company, speaker and region (here in Switzerland by canton).

Raj Sabhlok wrote in Forbes: “For example, most organizations have their data in structured relational databases like Oracle, but much of the data generated today is unstructured, high-volume web data or machine data. Technologies like Hadoop and “NoSQL” databases, such as Cassandra and MongoDB, are better designed to support massive data processing and storage. Emerging technologies such asStorm and Kafka are designed to provide real-time streaming analytics, which is critical for volume data feeds such as social networks. Even ad-hoc query tools such as Dremel have been introduced to support Big Data environments with low latency.

“Big Data also brings new skill-set challenges. As companies look to answer the most relevant questions related to their businesses, they will need data analysts or “data scientists” to mine the data. And they should get started soon; according to a recent McKinsey study, the United States alone faces a shortage of up to 190,000 workers with analytical expertise, as well as another 1.5 million managers and analysts that have the skills to understand and make decisions based on Big Data analysis.

“The Big Data movement is the recognition that there’s “gold in them there data stores!” There are tons of real-world examples of Big Data done right — just ask President Obama. However, it’s not something to dive into without first doing some serious soul-searching about your company’s goals. And it’s definitely crucial to have the right tools to support your unique corporate needs. But as professor Clemen always used to ask, “What would you pay for perfect information?”

Dilbert on Big Data

Dilbert on Big Data (image at

One of the newer methods to introduce new terms and to explain novel concepts has been the use of infographics. You can find several such examples in this blog when you enter “infographic” as a search term in the rightmost column.

Infosys just published one of those infographics on Big Data in the enterprise. I like this graphic since it understandably explains the concepts behind the buzz word  (click to enlarge).

Big Data Infographic by Infosys

Infographically speaking: big data in 2013– By Rajeev Nayar (click to enlarge)

Another useful infographic on Big Data was recently published by Muhammed Saleem: Big Data and the future of our health. He maintains that medical diagnoses, general patient care, and medical practices are often more expensive and inferior than they should be. Big Data could revolutionize healthcare by replacing up to 80% of what doctors do while still maintaining over 91% accuracy. The graphic is displayed at  (click to enlarge).

Big Data in Healthcare

Big Data in Healthcare. From the page mentioned above (click to enlarge).

The importance of Big Data analysis has recently been reported in the context of President Obama’s re-election. Crovitz wrote on Nov. 19, 2012 in the Wall Street Journal:

When the Obama campaign emailed supporters to join a $40,000-a-ticket dinner in June at the New York home of actress Sarah Jessica Parker, journalists at ProPublica noticed something odd. They uncovered seven versions of the email solicitation for the fundraiser, some mentioning a second fundraiser that night, a concert by Mariah Carey, others that Ms. Parker is a mother, and still others that Vogue editor Anna Wintour would be at the dinner.

Who got which email depended on “big data”—information about each fundraising prospect and how different people react to different messages. In this year’s election, it looks as if the Obama team’s use of such data was one of its biggest edges over the Romney effort.

[ . . .]

The Obama campaign focused on data showing the “persuadability” of voters. Multivariate tests identified issues and positions that could move undecided voters, ProPublica said: “The persuasion scores allowed the campaign to focus its outreach efforts—and their volunteer calls—on voters who might actually change their minds as the result. It also guided them in what policy messages individual voters should hear.” (Read the full article here)

Big data hold a so far untapped potential. Pharma companies will have to deal with a massive data deluge when comparing genome information of thousands of people to find patterns that correlate to certain diseases and give clues on possible medications.

Are we becoming more transparent? You bet. But we have to learn to mask data in a way that it ceases to be personally identifiable information (PII). See my blog on “You Have Zero Privacy Anyway — Get Over It” (Really?)

Do you want to share some insight or other infographic on the subject? What is your take on Big Data?

Posted in Big Data, e-Health | 1 Comment

Gravity-Powered LED Lamp Revolutionizes Self-Sufficient Lighting

How a  gravity-powered LED could revolutionize cheap lighting | SmartPlanet

For approximately US$ 5.– GravityLight allows to shed light into any dwelling. Picture from the article

This is a very interesting new development. Since the arrival of affordable LEDs and their increasingly better efficiency and light quality new mechanisms can be used to power these new lights in any dwelling.

British designers Martin Riddiford and Jim Reeves of GravityLight use just this–gravity with a sand filled bag or other wights to power the lamp. The lamp also serves as a power station to power radios or other low-wattage devices.

See for yourself and watch the video at SmartPlanet: How a $5 gravity-powered LED could revolutionize cheap lighting | SmartPlanet.

Posted in Energy, Environment, New and Noteworthy, Unusual | Tagged , , , | Leave a comment

Sarah Korones reports on an interesting story in SmartPlanetChicago debuts smog-eating street (21-OCT-2012).

Drawing symbolizing Green City

Image at

From the article: “In an effort to clean up its city streets, the Chicago Department of Transportation (CDOT) has set out to create the “greenest street in America” and short of closing off the road all together and turning it into a park, they seem to have done just that.

“Officials from the department have completely transformed a two-mile stretch of Cermak Road and Blue Island Avenue in the city’s Pilsen neighborhood, an industrial section of the city that is frequented by trucks passing through.

“To start, the street’s pavement has been replaced with a new variety that actually cleans the surface of the road while removing pollution from the surrounding air.  Photocatalytic cement removes nitrogen oxide gases from the air through a catalytic reaction driven by UV light, according to CDOT. In addition, a slew of recycled materials were blended into both the street and sidewalk’s pavement.”

Read the full article here.

Related articles:

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Hackers join McAfee to combat electric vehicle viruses | SmartPlanet


SmartPlanet just published an interesting article that I would like to share with my readers: Hackers join McAfee to combat electric vehicle viruses | SmartPlanet.

Electric vehicles are on Wifi — and in danger. Picture as it appears in the article

Here the first paragraphs of the article:

“A team of hackers working for security company McAfee is one of a small number of firms considering the ways to protect electric vehicles (EVs) from security threats, Reuters reports.

“Automakers may be jumping at the chance to fit cars with a number of gizmos aimed at enticing consumers, including wireless connections and dashboard apps, but as these vehicles use the same wireless technology that mobile devices and personal computers use, they are also vulnerable to the same security flaws.

“The consequences of remote attacks have serious consequences. From theft to eavesdropping on conversations, if a car’s security is compromised, it could also confuse navigation systems and potentially cause accidents.”

Read the full article here.


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The Periodic Table Of The Social Web

Having studied Chemistry in university for six years, I remember well the Periodic Table of Elements from the lecturs in Inorganic Chemistry.

With some amusement I recently came across a new “Periodic Table” of the Social Web: The Periodic Table Of The Social Web | The Blog:

The Periodic Table Of The Social Web

Created By

Don’t be alarmed if you don’t know some of the “elements” in Social Media. Unlike their chemical counterparts they come and go . . .

The relevance of all this?  See the video below.

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Five Tech Trends Impacting Business Innovation in 2012

Blood pressure monitor with iPhone app

Blood pressure monitor with iPhone app. Image at the article quoted. All rights with the original publisher

Tim Sweeney wrote in January a blog on Innovation Excellence on this year’s tech trends.

I only recently stumbled on his article and think it is worth sharing.

I want to especially point to his report on apps and technologies that lets users monitor and manage their health.

He writes in Innovation Excellence | Five Tech Trends Impacting Business Innovation in 2012:

“Novel apps and devices will increasingly let consumers discreetly manage their health more productively. Self analysis tools have just begun to trickle into the market with technology like Fitbit and JawboneUP. Research company Technavio predicts that the global mobile health applications market will reach USD 4.1 billion by 2014, up from USD 1.7 billion in 2010.

“You’ll see solutions for diagnosing, monitoring and treating a variety of illnesses – from obesity to asthma, from poor vision or hearing to high blood pressure. Seemingly disparate data points, work activity, commute, financial and calendar data will be compared to health behaviors to achieve new understanding of ones self. This data tracking will create new benefits for the individual. It will also intensify the data concerns and scrutiny if online and cloud services that support the system of personal data storage.

“Need further proof? Apple’s App Store currently offers 9,000 mobile health apps (1,500 cardio apps, 1,300 diet apps, 1,000 stress and relaxation apps, and 650 women’s health apps). By mid-2012, this number is expected reach 13,000 (Source: MobiHealthNews, September 2011).

“Collecting, sharing, tracking and optimization of oneself is a major trend for 2012. Look for this trend to extend into other sectors throughout the year.”

The article continues to list some of the gadgets out there in more detail.

I consider this a very interesting development that is worth to follow. Are you seeing similar trends in technology use for health care?

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Privacy Revisited: A Standard Information Sharing Label

I Agreed To What?!?

I Agreed To What?!? — Image in the article quoted

We all are very familiar with nutrition labels on milk bottles and groceries. They disclose to us that water has 0% fat and that the burger you are heating in the microwave contains 70%fat and some interesting chemicals.

But when it comes to privacy considerations of web services we are on our own.

Until now.

Joe Andrieu wants to change this. A standardized web site “health label” could help you out of the current situation. As he writes in A Standard Information Sharing Label by Joe Andrieu — Kickstarter (with video),

“Did you know that Google keeps your Searches forever? (Only “anonymizing” them if you stop using Google for at least 18 months!)

“Did you know that Facebook automatically shares your information with BingPandoraTripAdvisorYelpRotten TomatoesClickerScribd, and Docs, unless you manually opt-out?

“Did you know … that YOU AGREED to this?

“Most of use have no idea what Terms of Service we agree to when we started using our favorite websites. (Remember that little box that you checked as you signed up?)

“If we actually read all the Terms of Service we allegedly agree to, it would take as many as 300 hours per year (or nearly 7.5 weeks of full-time work).

“There should be an easyfair way for us, as consumers, to check the details of how OUR data will be used… right when we sign up.

“Instead of burying the details in huge “Terms of Use and Privacy Policies,” there should be a short, simple Label that explains who will get our data and what they will do with it.

“Here it is!   The Standard Information Sharing Label.

“(It’s like a USDA Nutrition Facts label for personal information that users will share with companies):”

A Standard Information Sharing Label by Joe Andrieu — Kickstarter

A Standard Information Sharing Label by Joe Andrieu — Kickstarter

In my opinion this would really make it easier to decide at which web sites we confidently can enter personal information and which ones we should avoid.

What do you think is the Web ready for such a label? Seems we are not since the authors could not get the requested funding on Kickstarter. But someone should take this idea up get wide support and help Joe to realize his (and our) dream.

Posted in Internet, Privacy, Social Media, Web | Tagged , , , , | Leave a comment

It exists! A rear view mirror that eliminates blind spots

If you are — like me — well over 45 then turning the head to watch the traffic behind you when changing lanes can become less effective than it used to be. Since we cannot turn the head far enough we count on seeing what’s important in the rear view mirror.

Novel Rear View Mirror. Image at

But as we all know, this mirror is not telling us the whole truth. This is because it can only show a fraction of the world behind us and on our side. This is especially true in the US where the left rear view mirror by law cannot let objects appear smaller than they are:

In the United States, regulations dictate that cars coming off of the assembly line must have a flat mirror on the driver’s side. Curved mirrors are allowed for cars’ passenger-side mirrors only if they include the phrase “Objects in mirror are closer than they appear.”

“Because of these regulations, Hicks’s mirrors will not be installed on new cars sold in the U.S. any time soon. The mirror may be manufactured and sold as an aftermarket product that drivers and mechanics can install on cars after purchase. Some countries in Europe and Asia do allow slightly curved mirrors on new cars. Hicks has received interest from investors and manufacturers who may pursue opportunities to license and produce the mirror.” (Quote from Business Insider)

In Europe cars have mirrors with concave surfaces (reducing mirrors). Of course, then the cars behind appear as if they are further away. But over the years people got used to this.

But still — the reducing mirrors also have their blind spots and accidents happen. Now a math professor at Drexel University, Andrew Hicks, designed a mirror that’s slightly curved to give the driver a wider 45-degree field of vision, instead of the 15 to 17 degrees of view in a standard flat version.

SmartPlanet reports:

“Typically, bending a mirror even slightly causes objects to appear distorted, but Hicks makes this a non-issue by basing the design on a mathematical algorithm that precisely controls the angle of light bouncing off of the curving mirror.

“Imagine that the mirror’s surface is made of many smaller mirrors turned to different angles, like a disco ball,” he explains. “The algorithm is a set of calculations to manipulate the direction of each face of the metaphorical disco ball so that each ray of light bouncing off the mirror shows the driver a wide, but not-too-distorted, picture of the scene behind him.”

Read the full article here:

It exists! A rear view mirror that eliminates blind spots | SmartPlanet.

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Cloud Singing: The Virtual Choir Project

Picture of Eric Whitacre conducting

Picture of Eric Whitacre conducting (Photo credit: Wikipedia)

I am reposting this from Simon Phipps‘ blog “Wild Webmink.”

He writes in his blog: “Eric Whitacre launched Virtual Choir 3, the composite performance of his choral work “Water Night”, to promote his new album of the same name. Once again, it’s transcendently beautiful.” (Virtual Choir 3 « Wild Webmink.)

I can only agree with Simon’s assessment. I have been a member in many choirs most of my life (latest was the renowned Camerata Vocale Freiburg). With those choruses we performed works from Early Renaissance to contemporary composers as well as Jazz and popular music.

Even if it is for European taste a little too “American”, I find this modus of choir singing enabled by technology fascinating. But listen for yourself (connect to your stereo and make it full-screen):

Share this by using the buttons below if you like it.
Posted in New and Noteworthy, Social Media, Unusual, Web | Tagged , , , , | 2 Comments

Google Drive Arrived: Cloud Storage And Privacy/Security

Google Drive

Google Drive Schematic. Source:

Cloud Storage is not any longer just for the big guys.

This morning when I updated my Android phone a new app was loaded called Google Drive. It explained that it was part of Google Docs and I downloaded it.

It is actually a web-based storage tightly integrated with Google Docs. One might compare it with DropBox and other online storage services. It provides 5GB free of charge and will allow up to 16 TB(!) (at a price of approx. US$ 50,– per TB and month).

Image representing Dropbox as depicted in Crun...

Image via CrunchBase

But Google Drive seems to be more than just online storage. It turns Google Docs into a seamless Office Suite for collaboration.

This means that Google joined the ranks of many other online storage providers but with the generous offer of free 5GB. It will work similar to the DropBox model where you best install a local client for your platform. Google Drive clients are available for Windows, Mac, Android and a version for iOS will come soon. Linux users can use the web interface for the time being.

Sundar Pichai, Senior Vice President, Google Chrome & Apps is quoted in

“Drive is designed to work harmoniously with all the products you use – whether Google products or third-party service. You can share your photos on Google Drive + and will soon be able to attach documents directly into your emails Drive Gmail. Drive is intended to be an open platform, so we work with many third-party developers, allowing you to do things such as sending faxes, edit videos and create models directly from Drive website. To install these applications, visit the Chrome Web Store and follow the events for more useful applications to come. It is only the beginning of Google Drive, many developments are coming. Stay tuned!”

Data Gobbler Google

Data Gobbler Google? Image via

To start Google Drive you need to have a Google account.

But before you use it make sure you read the fine print.

@bontoJR quoted on from the terms and conditions:

“Your Content in our Services: When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide licence to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes that we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content.”

For a discussion on Google and privacy look at my blog on  Google’s new privacy policy and read the update on “Tom Henderson’s Divorce From Google.”

For all those of you that would rather not have a Google account or refuse to use this service based on Google’s terms and conditions there are plenty of alternatives. Let me start with my favorite:

Wuala LogoWuala today announced that it increases its free storage limit from 2GB to 5GB.

And if you care about security and privacy Wuala might still be your best option.

I know Wuala since the time in 2009 when they won the Swiss ICT Award where I have the honor to serve in the jury. Their concept is fascinating and highly regarded. Many reviewers praised the security of their approach. Matt Smollinger — to quote just one — wrote in his review about Wuala:

“Security is very important to Wuala, which dedicates a whole page and several FAQ sections to the subject. Files are encrypted using 128-bit AES, with signatures of those files generated as 2048-bit RSA keys. Files are checked for integrity using 256-bit SHA hash codes. The AES encryption is generated from your password, which Wuala does not store. I’m assuming they store a SHA hash of it however, since you have to authenticate somehow.

“Wuala’s security is probably the most thorough I’ve seen yet. However I would say they could step up to 256-bit AES to toughen things up even more. However, 128-bit AES is ridiculously difficult to hack, so it should be fine with the signatures and integrity checks in play.”

You can also consider the newly remodeled Dropbox, Microsoft SkyDrive, or other cloud storage providers. For a review of further online storage options see for instance “2012 Best Online Storage Service Comparisons and Reviews” or “Online Storage & Data Backup” (Cnet).

What do you think — how much longer will we have local disk drives? Will we use just local cache for those moments in tunnels or airplanes?

Will our grandchildren ask us one day: “Did you really have disk storage at home in those days?

If you find this article useful you can “like” it and/or share it with one of the social network buttons below. You are also cordially invited to comment below.

Posted in Cloud Computing, Internet, New and Noteworthy, Security, Social Media, Web | Tagged , , , , , , | 1 Comment

How to change IT from 1.0 to 2.0

Diagram showing economics of cloud computing v...

Diagram showing economics of cloud computing versus traditional IT, including capital expenditure (CapEx) and operational expenditure (OpEx) (Photo credit: Wikipedia)

Joe Robens recently published an article named WORKING IN AN IT 1.0 WORLD – DAY 5 #B03.

He has a list of recommendations how to change your corporate information technology from the last to the current century.

I would like to share his recommendations with you.

  • Embrace BYO (Bring Your Own)
    • Get your policy in place now! You need to understand this progressive user group to service them better.
    • Your internal customers will challenge and push your applications in the right direction and in many cases will pay, in part, for it themselves!
  • Migrate systems to the cloud (where possible)
    • Many vendors are moving their serves to the cloud. The age of enterprise license models and paying for people to not use your applications is over. Talk to your vendors about migration planning.
    • The sooner you understand how to operate in the SaaS (Software as a Service) space the sooner you can gain the cost of scale. SaaS is not going anywhere because “I have a device in my pocket” that demands you move your services there.
  • Revisit your Data-centre needs
    • As a single entity IT operation your buying power is very limited. You are also killing your OPEX (Operating Expenses) with power experts, networks experts & configuration managers. IaaS (Infrastructure as a Service) gives you the cost of scale and through virtualization you no longer need all the employees to manage your infrastructure.
    • IaaS service providers have buying power. They have power experts, network techs and configuration gurus. You pay as you need it and much like SaaS are not paying for what you do not use.
  • Develop applications in cloud
    • This is moderately new thinking but as the demand to have device agnostic application presses against IT, having a PaaS (Platform as a Service) to deliver from assists with control and access to your applications.
    • You can add this stack to the cloud offering and leverage cost of scale.
    • The reality of delivering applications into the hands of the end users can be realised.
  • Embrace mobility
    • A mobility revolution began in 2010. With smart phones, tablets a ultra-portable laptops the idea of a physical desktop is slipping away. The hardware in these devices are more than substantial to deal with web apps and native apps.
    • Planning your IT roadmap from a mobility centric offering will help in the long-term adoption of IT as a service provider.
  • Realign IT roles
    • The painful truth is that if you want to manage systems you need to change your job to a cloud based service provider.
    • People who manage these systems should now manage the vendor/service providers.

So far Joe’s recommendations. Do you agree with him? Which recommendations would you add?

Posted in Cloud Computing, Management, Web | Tagged , , , | Leave a comment

‘Li-Fi’: Wireless Data Via LED Lights, Anywhere

R, G, and B LEDs.

R, G, and B LEDs. (Photo credit: Wikipedia)

In an earlier post I wrote about data transmission by light in the home.

But this development gives the story a new twist: Using not only the lights in buildings but also outside light sources to transmit data wirelessly.

Continue reading

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Internet And Smartphone Addiction

Internet Caffe Internet cafe , Republica Domin...

Internet Addiction (Photo credit: pics)

After posting my article on the IT’s Seven Worst Addictions (And How To Cure Them), I came across a posting on where they expand on “Online Junkies and Brain Shrinkage: The Rise of Internet Addiction.”

For my readers’ convenience I include the infographic from their website below this article.

But worse might be the Smartphone addiction. Because we have it with us all the time. And it is difficult not to react to all the tweets and updates from your friends and circles. Reports say that some are even leave the phone on at night not to miss anything. Continue reading

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Check Your Mac For The FlashBack Trojan Horse

From an article in today’s Basler Zeitung:

botnet schematics

Botnet. Photo credit: Wikipedia

Backdoor.Flashback.39 is said to be the most dangerous malware that has been developed for the Mac. It turns your machine into a botnet node becoming remote controllable. Most likely purpose will be sending of spam from your machine but it could also involve other activities.

The trojan has so far surfaced mostly in the US (300.000 infected Macs), Canada (90.000) and UK (50.000). But to be on the safe side visit the Kapersky Lab Site

Posted in Security | Tagged , , , , , | 2 Comments

IT’s Seven Worst Addictions (And How To Cure Them)

Dan Tynen wrote an interesting article in InfoWorld on IT’s worst addictions. I want to share an excerpt of this article with you. Please read the full article if you can spare the time.

Devoting my business life to interpret between IT and business (and the rest of mankind) I can only agree with what he says about jargon, power, data, old methods and some of the other addictions and delusions:

College Student in front of computer

IT Addictions. Image at

<begin quote>

Are you a jargon junkie? Got an insatiable appetite for information? Do you rule over your company’s systems with an iron fist, unwilling to yield control until someone pries the keyboard from your cold, dead hands?

You’re going to have to face it — you’re addicted to tech. It’s not an uncommon problem, but it can lead to bad decisions, lost productivity, wasted money, and data breaches, to name just a few downsides. Continue reading

Posted in Management, Security | Tagged , , , , | 1 Comment

Invisible Mercedes Brings James Bond Technology To Life

Usually I don’t promote companies or products. But this is too good to let pass.

Invisible Car

Invisible Mercedes. Image from

RT from From the Yahoo Auto Blog (By Justin Hyde | Motoramic):

In a promotion for its first production fuel-cell vehicle in Germany, Mercedes-Benz turned a B-Class hatchback invisible — at least, from a distance, using the same idea behind the invisible car in the James Bond film “Die Another Day.” See if you can see it before it sees you. Continue reading

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BrailleTouch keyboard allows typing on a phone without looking

By Ryan Paul | Published about a month ago

Baille keyboard on smartphone

BrailleTouch keyboard allows typing on a phone without looking. Image credit: Georgia Tech

A group of researchers at Georgia Tech have created a new piece of software called BrailleTouch that allows users to type on a smartphone without looking at the screen. It takes advantage of gestures and multi-touch interaction to support a corded typing system that is modeled after Braille keyboards. Continue reading

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‘Open-Source’ Robotic Surgery Platform

From Robotics experts at the University of California, Santa Cruz and the University of Washington (UW) have completed a set of seven advanced robotic surgery systems for use by major medical research laboratories throughout the United States. After a round of final tests, five of the systems will be shipped to medical robotics researchers at Harvard University, Johns Hopkins University, University of Nebraska, UC Berkeley, and UCLA, while the other two systems will remain at UC Santa Cruz and UW.

“We decided to follow an open-source model, because if all of these labs have a common research platform for doing robotic surgery, the whole field will be able to advance more quickly,” said Jacob Rosen, associate professor of computer engineering in the Baskin School of Engineering at UC Santa Cruz and principal investigator on the project.

(end quote)

Read the full article here.

Open Systems play a major role in our industrialized society. They allow to break the dependence from one single technology supplier and encourage third parties to add new ideas and innovate.

It is important to see that this is not only happening in Software but also in medical technology as well as in architecture and other areas. Which other important use of Open Systems are you aware of?

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Smart Pill “Phones Home” From the Stomach to Remind You to Take Your Medicine

Reminder to take medications regularly

Forgetting to take your pills -- a common issue. Images from the article

A smart pill with ‘edible microchip’ tells you and your doctor when the next dose is due:

  • A patch on the skin will pick up a signal once tablet is swallowed and relay this to a smart phone
  • The system will be offered to patients taking medication for heart conditions and diabetes

JENNY HOPE and CLAIRE BATES reported in the Health section of DailyMail Online on the new device that dramatically helps to increase compliance in medication regimes: Continue reading

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Ten Preventable Social Marketing Mistakes

 ponders about 10 Preventable Social Marketing Mistakes. She writes:


The shadows of your mistakes will follow you. Image by Steve-h via Flickr

Social media have made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out?

Many of us did but boy were we wrong! Social media have taken most of the world by storm and if you own a business you definitely need to incorporate social media marketing in to your business plans.

Social media sites such as Facebook, Twitter, blogs and LinkedIn have grown faster than radio or television! Social media has made such a big impact on business more than 70% of companies now have a Facebook page. Continue reading

Posted in Social Media | Tagged , , , , , , | 2 Comments